Working for Japanese company and an industry that is dominated by men and taking multiple trips to Japan shaped the way I see design, purpose, and the beauty of simplicity, and I always wished Filipinos could experience that same calm in their everyday lives.

Each time I returned home, I felt the contrast of our fast, unpredictable routines, and it made me dream of curating products that could bring Japanese intentionality into the Filipino hustle. I became fascinated by the idea of blending clean, functional Japanese aesthetics with the expressive, resilient spirit that defines Filipinos. That question stayed with me: 

What if we combine the heart of Filipino style with the soul of Japanese design?

Sōru™ grew out of that belief — a collection curated that work hard, look good, and make moving through the day easier.

Each piece carries this blended identity: the minimalist soul of Japan, and the resilience that is uniquely Filipino. Sōru is made for those moving through rain, traffic, deadlines, and dreams, needing gear that supports their hustle without demanding attention.

Sōru™ is not Japanese.
Sōru™ is not purely Filipino.

Sōru™ is what happens when a Filipino dream of Japanese simplicity meets the Filipino need for style and modern minimalism.

A brand rooted in our shared cultural connection.